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'How to' videos are a great tool to show your target audience how to navigate through the complexities of your product or service. 'How to' videos can either be animated or shot live, depending on the product. For example, 'how to' videos for an app or a dashboard can be animated in 2D while 'how to install a security system' videos would need to be shot live or animated in 3D.

Who Should Seek 'How to' Videos?

Anyone who has a product that has multiple features or a product that is complicated to figure out needs a ‘how-to’ video. 'How to' videos make complex information simple since you can actually show the working of the product and the steps involved. The beauty of these videos is that you can rewind, pause and play, as many times as you need to!

'How to' videos quickly show your prospects, customers and employees how your product functions. These videos also save companies a lot of time in terms of having to demonstrate how the product works on calls or via e-mails. You can use 'How to' videos in your FAQs section as well.