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Explainer videos take your complicated message and simplify it for your viewer. An explainer video is a great way to showcase how your service can solve your customers' problems and the benefits it offers. You can also use an explainer video to demonstrate how and why your product is superior to other similar products or to explain a concept or process.

Who Should Seek Explainer Videos?

Businesses that need to showcase the benefits of their offering, demonstrate how it works or showcase a process need an explainer video. Since animated explainer videos can be made as visual as required, your complex message can be simplified and made memorable by using a compelling narrative and appealing visuals. Animated explainer videos are also a great tool to connect with your audience on an emotional level by creating characters and situations that viewers can relate to.

 

Businesses that have multiple products, services or features or that need to cater to a variety of stakeholders can benefit by creating a series of explainer videos tailored for each business requirement. Studies have shown that explainer videos have helped significantly in driving business growth.
A well-made explainer video should help increase awareness, brand affinity, lead generation rates and sales. Marketers use explainer videos on their website, landing pages, e-newsletters, for outbound e-mail marketing and for internal training purposes as well. Using one or more explainer videos has become the norm for businesses that focus on digital marketing.

Well-made explainer videos make it easy for viewers to understand and retain your message, making them a popular marketing tool.

Benefits include:

1. Simplifying your product or service in a way that is digestible for the viewer


2. Keeping viewers engaged and interested in your message


3. Demonstrating your product or service in a way that sets you apart from the competition


4. Saving your viewer time and effort in terms of getting to know your offering better